Getting a surgical practice ready for a second location
- The goal
- A surgeon in Portland, Oregon wanted to open a second location and needed a bank loan to do it. When patients asked AI tools about surgeons in the area, the practice rarely came up.
- What we did together
- We interviewed the surgeon to turn years of patient questions into content in their own words, fixed the website so AI tools could understand the practice and its procedures, and helped the practice share its story with local news and reporters looking for medical experts.
- The result
- The practice started showing up more often in AI answers and enquiries grew. The year-over-year growth was clear in time for the bank loan application.
Results depend on the business, the market and how much each side puts in.
