Burger Gelato Media

AI for owner-led service businesses

Bespoke AI, installed in your business.

I'm a Vancouver-based AI specialist. I set up AI and automation around the way your business already works, so enquiries, follow-up and repeat tasks stop landing on you.

Start with a free call. Tell me what's eating your time, and I'll show you where AI can help.

Book a free AI call
  • Free, with no obligation
  • I'll call you within one business day
  • Plain English, no tech talk
trace: this week's enquiriestracing
  1. MonGoogle ad enquiryLanded in the CRMCRM
  2. TueFacebook ad bookingLanded in the booking appbookings
  3. WedWebsite formLanded in the shared inboxemail
  4. ThuPhone callWritten on a sticky noteyou
  5. FriWho followed up?No single place to checkbreak
Four ways in. Four places to land. Nothing broke. It all just landed on you.

Sound familiar?

Your marketing isn't the only thing that needs to work.

Tap the ones that happen in your business.

None of this means your marketing is bad. It usually means the pieces were added one at a time and never connected.

After your free call

The AI & Marketing Assessment

If it's a fit, this is usually the next step. Before you add another tool, campaign or contractor, I trace a real customer journey through your business, check every handoff, and show you where AI and automation can help, what to keep, and what can wait.

  1. A short intake form and a 45-minute discovery session.
  2. A review of how your lead generation, enquiry handling, follow-up, content and repetitive tasks fit together.
  3. A closer look at your main customer journey, across up to five core tools.
  4. Your findings, delivered with a recorded walkthrough and a 30-minute review session.

I survey the whole setup, then dig into the biggest bottleneck. It's a focused assessment, not an exhaustive audit of every channel. Sometimes the right call is to keep what's working, or to gather better evidence before changing anything. If that's the answer, I'll tell you.

Client work

Connecting the pieces: recent client work

Paid ads, booking, e-commerce and a CRM that couldn't see each other

Google Ads+Facebook ads+Call tracking+E-commerce site+Booking platform/CRM

The problem
A beauty salon ran Google and Facebook ads alongside an e-commerce site and a separate booking platform. Most enquiries came in by phone, and the platforms sat in front of the CRM, so the team couldn't tell paid leads from other enquiries.
What I did
Set up separate call tracking numbers for Google Ads and Facebook ads, so calls from each platform could be segmented. Also built source-specific landing pages and forms, and used automation to pass source information into the CRM.
The result
The team can now see which calls and enquiries came through their Google and Facebook ads.

Connecting payment information into the CRM is the next phase.

Email and website problems ahead of Black Friday

Email+Website pop-ups+Plugin

The problem
An e-commerce business preparing a Black Friday campaign had email delivery problems and website pop-ups that weren't displaying correctly.
What I did
Corrected email authentication records, trained the client on sending practices, and fixed a plugin setup issue affecting the pop-ups.
The result
Completed technical changes.

The documented work doesn't show a measured improvement in inbox placement, sales or campaign performance.

AI services

Where AI can help your business.

These are the five most common ways I bring AI into a service business. Your free call tells us which one, if any, makes sense. You don't need to choose now.

AI Lead Tracking & CRM Setup

Sounds familiar if you've saidWe're paying for marketing, but we don't know where enquiries come from or what happens to them.

See where enquiries come from and who follows up. I connect up to three agreed enquiry routes to one CRM, with automation and AI sorting each lead, assigning it and sending reminders.

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AI Customer Follow-Up & Retention

Sounds familiar if you've saidWe get busy, follow-up slips, and we barely contact customers again after the job.

Keep enquiries and past customers from going quiet. Three follow-up journeys, such as enquiry follow-up, post-service check-ins and seasonal reminders. AI helps draft the messages, and a person steps in where it counts.

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AI Workflow Implementation

Sounds familiar if you've saidSomeone on our team keeps spending time on the same task every week.

Take one recurring task off your team's manual workload. I simplify the process, automate the suitable steps across up to three tools, and keep a person in the loop where judgment matters.

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AI Content Systems

Sounds familiar if you've saidI have things worth sharing, but turning them into content keeps slipping.

Turn your recorded expertise into a repeatable newsletter and post workflow. You record, AI helps draft, and you approve. Built and tested with your own material.

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AI Search Visibility

Sounds familiar if you've saidWhen people ask ChatGPT or Google for a business like ours, we don't come up.

Be the name customers already know when they ask AI. I help your business show up where your audience spends time, so ChatGPT, Google AI Mode, Gemini, Claude and Perplexity are more likely to mention you.

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You get a clear, fixed price before any work starts. 85% to start, 15% once the agreed completion tests pass. 14 days to correct any defects in the delivered work. Software and specialist costs are listed separately. Larger integrations or migrations are scoped on their own.

The right mix of skills for the problem.

Depending on what needs fixing, I can help with:

Marketing strategySearch visibilityPaid campaignsEmailCRMAnalyticsAutomationAI implementation
Chris MBS Latham

About

Who you'll work with

I'm Chris MBS Latham 🍔*, a Vancouver-based AI specialist. Most specialists look at one tool. I follow the problem across your marketing, website, email, CRM and internal workflows, then build the connections and teach your team how to use them.

I'll also look for features you already pay for before suggesting anything new.

Your expertise and customer relationships stay at the centre. Practical systems and AI handle more of the work around them.

More about me

Is this right for you?

Is this a fit?

A good fit if you

  • Run an established service business with customers and active marketing
  • Get enquiries, bookings or quote requests before people buy
  • Use several tools, but information still gets moved by hand
  • Are still the one chasing leads, checking reports or keeping things moving
  • Are ready to let AI take some of the work off your plate

Probably not a fit if you

  • Are just starting out and don't have customers yet
  • Only want someone to run ads or post on social media
  • Want a guaranteed revenue number before anything is measured

How it works

From first call to a plan in five steps.

  1. Fill in the form

    A couple of minutes. No payment.

  2. Quick call

    I call you, usually within minutes and always within one business day.

  3. Video call

    We look at how your business runs, and I show you where AI can help.

  4. Your next step

    If it's a fit, I recommend the assessment or the right service, with a clear price.

  5. Decide

    Go ahead with me, do it yourself, or walk away. No pressure.

Common questions

Before you book your call.

Is the call really free?

Yes. No payment and no obligation. It's a chance for us both to see if we're a good fit.

What happens after I fill in the form?

I call you for a quick chat, usually within minutes and always within one business day. Then we book a video call, where you tell me what's taking up your time and I show you where AI and automation could help.

Do I need to know anything about AI?

No. I explain everything in plain English, set it up for you, and show your team how to use it.

Which tools do you work with?

Whatever you use now. I look for features you already pay for before suggesting anything new.

How much does it cost?

The call is free. Once I know what you need, you get a clear, fixed price before any work starts.

Do I have to hire you after the call?

No. If I'm not the right fit, I'll tell you, and you'll still leave with ideas you can use.

Free AI call

Find out what AI can take off your plate.

Tell me what's eating your time. I'll call you, usually within minutes and always within one business day. Then we'll set up a video call to look at where AI can help.

Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.

Book a free AI call

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