About
I bring AI into owner-led businesses.
I'm Chris MBS Latham 🍔*, a Vancouver-based AI specialist. I work with owner-led service businesses that are getting enquiries but still have to keep the tools, follow-up and people connected themselves.
Most specialists look at one tool. I follow the problem across your marketing, website, email, CRM and internal workflows, then use AI and automation to connect them and teach your team to use them.
Effort everywhere, but the pieces weren't talking.
Looking back at my client and in-house work, I kept seeing the same pattern. Businesses put real effort into leads, sales and growth, but the left hand wasn't talking to the right. Teams repeated work across channels, and each tool held a different part of the picture.
Follow-up was the other gap. Everyone was busy chasing the next enquiry, so staying in touch with existing customers relied on time, memory and someone making it a priority.
Content had the same problem. Businesses paid for production while their own expertise stayed inside conversations. Owners, employees and experts need a practical way to contribute. Their knowledge and voice come first; systems and AI support the work around it.
That's the thread connecting my services: make the pieces work together, so people can spend more attention on the work and relationships that need them.
Why the name Burger Gelato?
The story goes way back, to when we all started out with dreams of being entrepreneurs. One thing I learned early: never put your own name in the business, because it makes the business hard to sell. Nobody goes in planning to sell their business. But when that day comes, the owners without their name on it are much happier.
So, like everybody else, I did the classic thing and tried to come up with a cool name. This was all before AI. In the end it came down to the two foods I enjoy eating most: burgers and gelato. I figured, you know what? Burger Gelato. And that's how Burger Gelato Media was born.
I'm still on a quest to find the best burger in the world. Know a great burger place? Tell me its name, where it is, and why you think it's great: chris [at] burgergelato.com
How I work
Your expertise stays at the centre.
Practical systems and AI handle more of the work around your knowledge, judgment and customer relationships.
What you have comes first.
I look for features you already pay for before suggesting another tool or subscription.
I find the problem and fix it.
Diagnosis and implementation from the same person, with documentation and a walkthrough so your team can run it.
Projects stay manageable.
Fixed scopes with a clear price before any work starts, written updates where practical, and only the calls the work needs.
The right mix of skills for the problem.
Depending on what needs fixing, I can help with:
Free AI call
Find out what AI can take off your plate.
Tell me what's eating your time. I'll call you, usually within minutes and always within one business day. Then we'll set up a video call to look at where AI can help.
Share a few details. I'll call you, usually within minutes and always within one business day. Nothing is booked or charged until we've talked.